What will be the impact of AI on marketing jobs? – Smart Insights

How to keep your marketing job and stay competitive as traditional jobs disappear and Artificial Intelligence erodes demand for some marketing skills but increases the demand for others.

When robots named Pepper are taking orders at Pizza Hut, it’s safe to say that we’re entering the era of automation. Traditional jobs are being automated out of existence on a daily basis. And it’s happening in every industry, from healthcare to marketing.

Yet most marketers aren’t concerned about becoming irrelevant in the near future. This is short-sighted; acknowledging that many marketing jobs aren’t going to be around in another 10–20 years is the first step to staying competitive in an uncertain future…

…Clearly, something needs to be done to prepare the future workforce for a changing global economy and increasingly digital world. This is especially true for more traditional departments, like advertising, design, and marketing.

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Source: What will be the impact of AI on marketing jobs? – Smart Insights Digital Marketing Advice

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