Now, I’m not one to wish the summer away and for those who are thinking that it’s too early to begin on the ‘New Year, new me’ mantra, I’m in total agreement. Being organised and staying ahead of the curve however certainly has its advantages, especially as many marketing functions feel the increasing pressure of having to justify their marketing spend.
Marketing is forever evolving, and the traditional ways of marketing cannot solely be relied on. Take advertising for example; as highlighted in this recent article by Forbes, 30 percent of all internet users are expected to be using ad blockers by the end of this year, meaning traditional ads now won’t even reach 30 percent of the possible target audience.
While traditional marketing methods will still have its place, it’s clear that technology will continue to change the way we communicate with clients, as this article predicts that up to 50 percent of all searches will be made through voice search by 2020.
There isn’t always a right or wrong way on how you should spend your marketing budget, this article however may provide some food for thought ahead of implementing next year’s marketing plan.