If you thought that your marketing efforts on LinkedIn aren’t translating into meaningful results, then think again, because LinkedIn is bringing you a newly designed Company Page, which will hopefully generate much higher engagement and conversions than your old one.
In fact, some of the big players in the field – including GE and IBM – got a head start and are currently testing out their new LinkedIn page in beta mode before it’s being rolled out to every other brand. But instead of looking at this as a disadvantage, consider it an opportunity to properly prepare for the changes and invigorate your strategy.
LinkedIn says that you will be able to switch back and forth between the new and old admin experience until they release the new designs to all members. So in the meantime, let’s take a closer look at the changes you can expect and start preparing for: