The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use.

The list is broken down by stage of the funnel. In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel — all optimized for generating revenue.

*Our eight favorites (out of 23) — if this list becomes too overwhelming, look for the asterisk to skip to the types of B2B marketing campaigns that we think are most effective and interesting.

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Source: The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage