As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. The marketing technology industry has exploded, which has disrupted traditional notions about the role of the marketer at an exponential rate. At this point, human marketers are at risk of being replaced altogether.
Data, optimization, and automation have now become central parts of marketing strategies. In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world.
Put simply: It’s a complicated time to be a marketer. Luckily, there are people like Scott Brinker to help navigate it.
Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. I spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech.