The business case for the personal touch – Aqueduct

The launch of Aqueduct’s new website is accompanied by a report detailing our latest thinking, titled Only Human, which you can download now.

As a digital agency, this title might seem initially counterintuitive. But our experience from working with clients, along with how we have seen the market evolve, leads us to be surer than ever in one of our core beliefs – that people are the answer to approaching technological change.

However, a belief without proof is often little more than a hunch. So to argue our case, we’ve sourced case studies, market data, and research from both business and academia and brought them together along the following lines.

  • Big data needs big context
  • Communities power conversion
  • Transformation is about people more than technology

Download report

Source: The business case for the personal touch: Read the report – Aqueduct

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