In case you missed it, the latest paper in the PWC series looking at change in the asset and wealth management industry is a must read for every asset management marketer.
Released in Q4 last year, it looks at the need for transformational change in the industry to address the forces of regulation, technology and fierce competition – stating the companies that will be successful over the next 5-10 years must have a view of the landscape of tomorrow, a clear strategy and know their differentiating capabilities.
Asset and wealth managers need to adopt a laser-like focus on their strategy, their path to growth and their differentiating capabilities in the eyes of investors. And to really differentiate themselves, asset and wealth managers have to ensure that their investors truly value what they have to offer. No small feat for the marketing team, particularly those in active houses!
This paper, exactly like the others in the PWC series, provides truly valuable insight for marketers as they continue to build out their 2018 strategy.