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The community for marketers in asset management

The Fund Marketing Network offers a community for asset management marketers to connect with peers, learn from experts and grow their network.

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Academy

Learn & network

A five day programme spread over one year, to train, mentor & develop marketing talent.

Network

Grow & develop

Membership offering access to a growing network and extensive events programme.

Induction

Introduce & understand

A one day introductory course to investment marketing.

French regulator rules out campaign to restrict UK fund managers

26 June, 2018

With nearly two in five asset managers reportedly looking at Brexit relocations, the latest from the European Banking Association (EBA) might make the remaining three…

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Leaders: are they born or made?

20 June, 2018

Ah, the good old nature v. nurture debate. Is it a cop out to say it can be a bit of both?  I firmly believe…

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I knew it wasn’t dead…

18 June, 2018

It never ceases to bewilder me when, during a campaign tactics discussion, someone immediately puts the kybosh on direct mail. “It’s too expensive”, “we live…

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Digital marketing team structures

15 June, 2018

The typical marketing team model for asset management firms involves having a digital marketing team acting as a centre of excellence, being champions for digital…

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Branding: Do all investment managers tell the same story?

5 June, 2018

How many times have you created content that talks about being ‘client focused’. Lots?  Well so has everyone else. Often thought of as a ‘safe’…

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Integrating your campaigns: you talking to me?

24 May, 2018

Back in the day, before the advent of google and the explosion of digital content, marketers had very few channels to work with.  Direct mail…

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