I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. They visually explain the strategic thinking and organizing principles behind their stack, revealing valuable insights into modern marketing technology management.
Thanks to the generous transparency of all those who contribute their stacks, the marketing community as a whole learns a tremendous amount from these real-world examples.
We’ve been getting some terrific entries into this year’s Stackies, but one came in last week that was particularly exciting to see. The team who runs global marketing IT and operations at Microsoft sent in their stack.