With only 3 days left until GDPR becomes official, it’s worth making sure you’re up to speed with knowing your personal data from your pseudonymous data, your data protection officer from your data controller and the difference between right to erasure and consumer consent. This short blog post from Marketo summarises the key GDPR terms all marketers should be aware of. Far from being a regulation nightmare, GDPR will allow marketers to do what they’ve always wanted to do: compel and engage their audience with content that is relevant and interesting to them. Resulting in higher engagement with your brand. A win:win situation all round!