Marketing Technology Landscape Supergraphic (2017): Martech 5000 – Chief Marketing Technologist

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco.

As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download higher-resolution versions of this graphic, which you’ll need to zoom into in order to read it.


A few important notes, and then I’ll share more stats, analysis, and a final surprise at the end:

  1. This year, I was fortunate to have Anand Thaker collaborate with me on this project, from the research through to the origami-like folding of thousands of logos into a single slide. I’m incredibly grateful for his contributions.
  2. We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full.
  3. This graphic is only our personal approximation of the marketing technology space and is surely rife with errors and omissions (our apologies). It is intended only to stir discussion.
  4. Key resources used in our research to build this graphic: CabinetM, Capterra, G2 Crowd, Google, LUMA Partners, Siftery, and TrustRadius. We used these services to discover new companies and to triangulate our categorization. As always, a debt of inspiration is owed to Terry Kawaja, the godfather of vendor LUMAscapes.

It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011, 2012, 2014, 2015, and 2016).

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Source: Marketing Technology Landscape Supergraphic (2017): Martech 5000 – Chief Marketing Technologist

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