LinkedIn launches new Matched Audiences feature and new ABM options – Smart Insights

Last week saw the launch of two powerful new B2B advertising products from LinkedIn. Both have the potential to help B2B advertisers get far more benefit from the business-focused social network.

LinkedIn Matched Audiences

Matching audiences to email addresses is one way to re-target people who you know are interested in your product (because they’ve given you their address). Facebook, Twitter and Google already have options to re-target audiences based on email address…

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Account Based Marketing (ABM) Ads

Along with Matched Audience, LinkedIn launched it’s new ABM feature for its ad product this week. You can now upload .CSVs of up to 300,000 companies to target. So if you sell a big enterprise solution, you can now easily target fortune 1000 companies so you’re not paying for ads to be seen by the owner of a florist who isn’t going to buy your all singing all dancing software in a month of Sundays. This feature opens up a range of new tactics which can make your LinkedIn far more effective…

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Source: LinkedIn launches new Matched Audiences feature and new ABM options [@SmartInsights Alert] – Smart Insights Digital Marketing Advice

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