Insights

Market Insight

4 months ago

Revenue is a lousy measure of success for most ad campaigns

We spend a lot of time as a business trying to help clients develop marketing into a more powerful, data-driven function – ROI is a regular topic of conversation. Marketing teams across our industry are trying to find better ways of measuring their activities.

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Brand

4 months ago

How does marketing influence and ensure a good client experience?

Enduring value comes from softer metrics, such as trust, experience and relationships. Given that experience is an increasingly significant part of what clients pay for, this article poses a few things to think about.

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Market Insight

4 months ago

Video: Simon Hynes’ top 3 tips for someone who is new to the industry

Simon’s top tips include; having the right qualifications, looking beyond the obvious roles and work for a company you believe in.

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Content

4 months ago

Writing to and for clients

Focusing on what the client wants is the theory that all marketers would have learnt at some point: what’s in it for the client?

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Content

5 months ago

How to Guide: Adviser Presentations

It is crucial to grab the audience and tell them right upfront why they should listen to you and what they’re going to get out of it. Don’t begin with an agenda. An agenda will put the audience to sleep right off the bat.

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Video: How can Sales and Marketing work together more effectively?

We caught up with Scott Stevens, Head of Business Development at Quilter Cheviot, to discuss why there are often tensions between sales and marketing and how they can, and should, work better together.

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Content

5 months ago

Use of language in investment writing

Improving client engagement through good investment writing. The two criteria: Accessibility and Client-centric can be achieved through three simple rules.

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Digital

5 months ago

Evonomie: What is a Net Promoter Score, and Why Does it Matter to Your Business?

Net Promoter Scores (NPS) have been popular in many industries as a measure of client satisfaction. A simple question; “On a scale of 1 to 10, how likely are you to recommend this company’s product or service to friends, family, or colleagues?”

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Video: Tom Hughes Allianz Global Investors

Tom Hughes, Head of Northern European Marketing at Allianz Global Investors reflects on the Allianz Global Investors brand, getting the basics right, acting local as part of a global brand, and the sales and marketing relationship.

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