Insights

Integrating your campaigns: you talking to me?

24 May, 2018

Back in the day, before the advent of google and the explosion of digital content, marketers had very few channels to work with.  Direct mail…

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Marketo: The Marketer’s Glossary of GDPR Terminology

22 May, 2018

With only 3 days left until GDPR becomes official, it’s worth making sure you’re up to speed with knowing your personal data from your pseudonymous…

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Investment Week: FCA board agrees to ditch ‘value for money’ tag

14 May, 2018

Friday saw the FCA release minutes from the most recent Board meeting, showing that amongst the plans to tackle weak competition the FCA has agreed…

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Why thought leadership remains a missed opportunity

14 May, 2018

In an age of digital addiction and short attention spans, it’s tempting to assume that there’s no time for longer, skilfully written and articulated thought…

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FT: Winner-takes-all trend gains traction in US asset management

9 May, 2018

Mutual funds with lowest fees win the most investor inflows Yet another example of the pressure on fund fees. Regulatory pressure, the drive for transparency,…

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PWC – It’s time for a revolution

30 April, 2018

In case you missed it, the latest paper in the PWC series looking at change in the asset and wealth management industry is a must…

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Investment Week – True or false? Five millennial myths busted

26 April, 2018

The millennial generation is one of the most scrutinised generations in history and given that they are the future consumers it’s vitally important for marketers…

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Regulatory roadmap 2018

23 April, 2018

Regulatory Horizon- Impact on Marketing  After presenting on GDPR to the network earlier this year, we welcomed back Julia Kirkland, Senior Partner at FSTP for……

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Now you see it: drawing attention to charges in the asset management industry

20 April, 2018

Earlier in the month, the FCA unveiled new rules and guidance focused on improving what information investors get from fund managers, including how they are…

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Views Insights & Perspectives – Courtney Waterman

20 April, 2018

We caught up with Courtney Waterman, Head of EMEA Marketing at Schroders, to ask her some questions as part of our Views, Insights & Perspectives video series.

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5 marketing issues that regularly rear their heads

16 April, 2018

Having worked both in and with asset managers of different shapes and sizes over many years, we have been reflecting on some common marketing issues…

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Reinventing Fund Literature – Stoneshot Blog

16 April, 2018

This post from the team at Stoneshot is timely and useful for marketers and firms considering how they both meet the increasing requirements for prescribed…

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GDPR for asset managers

13 April, 2018

The General Data Protection Regulation comes into force in the UK in May 2018. We had Julia Kirkland, Managing Partner – FSTP, join us to……

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Views Insights & Perspectives – Nataline Terry

28 March, 2018

Nataline Terry joins for our first VIP video, a series which aims to bring you Views, Insights and Perspectives from some of the leading marketing…

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Expert Speaker Series – Ruth Saunders

27 March, 2018

Ruth Saunders is a firm favourite speaker on the Fund Marketing Network. Ruth, a marketing, brand  and customer strategy consultant, and recent author of “Marketing…

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The importance of client centric language

23 March, 2018

Andy Skeen is one of the Network’s favourite speakers, and joined us again to debate the importance of ‘plain english’ and how we, as an……

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Key highlights – European Marketing Webinar, Spain

5 March, 2018

In our recent FMN webinar we were joined by Michiel Breeschoten of Hooplot Associates and Teresa Garcia, Marketing Manager at Capital Group, who gave us…

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FMA Day Three – Effective Content Marketing

16 February, 2018

For those who don’t already know, the Fund Marketing Academy brings together 30 of the top future marketing leaders in the asset management industry. Both a Chartered Institute…

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Meet your customer – IFA firms

12 February, 2018

The latest in our expert speaker series for FMN saw Ben Yearsley speak to a group of our members about the IFA segment in the…

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Key highlights – European Marketing Webinar, Germany

29 January, 2018

Our recent webinar provided marketers with a detailed overview of the all-important German market, providing ideas about how marketers should respond to the challenges that…

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Making space at the top table for marketing

14 November, 2017

By James Delves, Head of PR and Engagement, The Chartered Institute of Marketing   The UK financial services sector is fragmented and ranges from: large…

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European marketing webinar – Italy

8 November, 2017

This webinar aims to provide asset management marketers with the insights and inspiration needed to develop a successful campaign strategy for the Italian investment market. It…

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FMA Day One photos

13 October, 2017

We had Ivonne Goffin with us on Day One of the Fund Marketing Academy and she took some great photos of the day and everyone involved.

Hopefully you’ll find something you like. Feel free to download and use on your profile (photos of yourself!) and any status updates/posts.

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European marketing webinar – Switzerland

19 September, 2017

This webinar aims to provide asset management marketers with the insights and inspiration needed to develop a successful campaign strategy for the Swiss investment market.…

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