Insights

About Us pages – spot the difference

20 September, 2018

About Us pages – spot the difference

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Change is all around us

12 September, 2018

Our latest Expert Speaker Series with Pete Lawery, former Jupiter Merlin fund manager, got me thinking about the implications of all the change around us,…

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How are your emails keeping up with the changes in trends happening around us?

4 September, 2018

We all know the financial services industry is saturated with competition.  Coupled with a time poor audience hungry for information that will aid their decision…

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Top tips for brochure writing

20 August, 2018

Writing brochures, particularly corporate brochures for asset management companies, can quickly become an exercise in demonstrating facts, figures and how the company differentiates itself (if…

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Is your content marketing primed for success…really?

13 August, 2018

Content, content and more content, has been the mantra of most marketing teams for the last few years. From those few early adopters of the…

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The influence of marketing

7 August, 2018

The latest Pridham report repeatedly comes back to the influence of marketing.  Not only am I personally delighted to see marketing attributed so squarely to…

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What Makes the Best Event

6 August, 2018

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AI in marketing today is both overrated and underrated

2 August, 2018

If you like a bit of buzzword bingo then you’ll no doubt be familiar with artificial intelligence (AI) being thrown into conversations, particularly conversations around…

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Pre-click vs post-click experience

23 July, 2018

When planning an advertising campaign, a lot of time is spent on what is known as the pre-click experience; devising an ad and creating a…

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To post or not to post…and I’m not talking about letters

17 July, 2018

It’s hard not to miss the rapid rise in social media over the past few years. For most, it’s the ‘go-to’ place to keep on…

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Do you know how much your brand is worth?

16 July, 2018

At a recent panel on Branding in asset management, I was asked how you can calculate the value of your brand.  Sadly, the answer was…

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Backing a greener future: The investment companies helping to tackle environmental issues

12 July, 2018

Responsible investing – in all its different guises and incarnations – continues to feature heavily throughout trade press. Whilst there remains a significant education gap…

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Video: Views Insights & Perspectives – Dick Turpin

9 July, 2018

We caught up with Dick Turpin, Managing Director at Artemis, to ask him some questions as part of our Views, Insights & Perspectives video series.…

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Secrets of the longest-lasting mutual funds

6 July, 2018

Robust strategies, strong planning and a healthy suspicion of fashion help longevity The world’s longest surviving mutual fund is almost 100 years old (MFS Massachusetts…

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Alarm bell over ‘valley of death’ for mid-sized asset managers

4 July, 2018

Outlook for companies with no competitive edge is bleak, warns consultancy firm Bain. But is it a perfect storm or a perfect opportunity? A severe…

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What will 2019 bring?

27 June, 2018

Now, I’m not one to wish the summer away and for those who are thinking that it’s too early to begin on the ‘New Year,…

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French regulator rules out campaign to restrict UK fund managers

26 June, 2018

With nearly two in five asset managers reportedly looking at Brexit relocations, the latest from the European Banking Association (EBA) might make the remaining three…

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Leaders: are they born or made?

20 June, 2018

Ah, the good old nature v. nurture debate. Is it a cop out to say it can be a bit of both?  I firmly believe…

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I knew it wasn’t dead…

18 June, 2018

It never ceases to bewilder me when, during a campaign tactics discussion, someone immediately puts the kybosh on direct mail. “It’s too expensive”, “we live…

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Digital marketing team structures

15 June, 2018

The typical marketing team model for asset management firms involves having a digital marketing team acting as a centre of excellence, being champions for digital…

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Branding: Do all investment managers tell the same story?

5 June, 2018

How many times have you created content that talks about being ‘client focused’. Lots?  Well so has everyone else. Often thought of as a ‘safe’…

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Integrating your campaigns: you talking to me?

24 May, 2018

Back in the day, before the advent of google and the explosion of digital content, marketers had very few channels to work with.  Direct mail…

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The Marketer’s Glossary of GDPR Terminology

22 May, 2018

With only 3 days left until GDPR becomes official, it’s worth making sure you’re up to speed with knowing your personal data from your pseudonymous…

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FCA board agrees to ditch ‘value for money’ tag

14 May, 2018

Friday saw the FCA release minutes from the most recent Board meeting, showing that amongst the plans to tackle weak competition the FCA has agreed…

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