Insights

PR & Comms

4 days ago

Integrating media relations into your marketing strategy

Alexander Clelland, Director, Houston PR, joined us to look at the alignment of goals between marketing and corporate communications and what makes for a successful and mutually rewarding relationship. If you were unable

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Market Insight

2 weeks ago

FMN Mic: Rory McPherson

FMN Marketing in Conversation, a podcast series aimed to help investment marketers really understand the different audiences they are marketing to. Over the next few months I will be chatting to key people from across the asset and wealth management

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Content, Digital

3 weeks ago

Could Facebook be the new LinkedIn for Asset Managers?

A report back in 2016 by PwC found that rather unsurprisingly, Facebook was the least used channel by asset managers. Indeed, the numbers sa

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Market Insight

3 weeks ago

Back to School

We all have a role to play in educating our audience about our products and services. A recent study by Research firm ERS, found that every pound spent on financial education initiatives could create more than £5 in social value. Meaning, the earlie

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Brand, Content, PR & Comms

4 weeks ago

Don’t just stand for something, stand against your competitors

I’ve been a fan of Mark Ritson for a while – I think the way he writes is fantastic – but this article really resonated with me. I’ve often wondered why we seem to avoid taking on the competition directly in our industry when it comes to m

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Market Insight

1 month ago

On demand: What are the challenges and opportunities in marketing to advisers?

How well do you know the advisory market? How it operates, who the decision makers in these businesses are and what keeps them awake at night? During last week's event, Gillian Hepburn, Director of DISCUS, shared some research as well as talked about

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Market Insight

1 month ago

The growing importance of research agencies

What role do research agencies have in the advisory market? This article by Platforum explains the growing influence and importance that research agencies have in the financial adviser market.  It also quest

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Integrated Campaign

1 month ago

Integrating your campaigns: you talking to me?

Back in the day, before the advent of google and the explosion of digital content, marketers had very few channels to work with.  Direct mail was a core tool and the complex matrices used to test, test and test against core messages against segmente

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Market Insight

1 month ago

Mutual Funds vs Index Funds: What’s the difference?

With so many investment choices available to clients including Mutual Funds, Active Funds, Passive Funds, Index Funds and ETFs, it is no wonder some may find it hard to know where to begin. This article by Read More


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