How to set up Google Analytics on WordPress with Google Tag Manager – Mezzo Labs

Phil Craig gives us a cookery lesson with a difference: how to deploy GA tags on a WordPress website via GTM.

Get your chef’s hat on, as I am about to teach you how to bake page-level tracking tags onto every page of your delicious WordPress site using a simple plugin and some fresh Google Tag Manager.

Ok, I don’t think this recipe is going to turn you into Jamie Oliver, but it might teach you what people are consuming on your website. Lovely jubberly.

Ingredients

  • 1 whole WordPress site (live)
  • 1 Google Tag Manager plugin for WordPress
  • 1 fresh Google Tag Manager container ID
  • 1 Google Analytics account tracking ID

Source: How to set up Google Analytics on WordPress with Google Tag Manager – Mezzo Labs