How to optimise a low traffic website – Mezzo Labs

Steve Keightley, Head of Optimisation & Personalisation at Mezzo Labs, explains how websites with low visitor counts can still optimise their user journeys by using some simple methods.

At Mezzo Labs, B2B clients often ask us to improve their conversion rate through AB testing. However, they don’t have tens of thousands of visitors per month to experiment on, so each test could possibly take months to reach a conclusion.

Whilst traffic is a key factor in CRO, there are ways to optimise the customer experience on a low volume site. Here’s how…

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Source: How to optimise a low traffic website – Mezzo Labs