There are threads of commonality woven through all high-performance teams. Here they are, with a focus on how marketing teams can use them.
These days, it can seem like the term “marketing teams” is somewhat of a misnomer. After all, most advice about marketing strategy tends to come from just a handful of marketing rockstars.
And get this: Most of those marketing rockstars aren’t actually part of teams. They are their own brand, and they’ve mastered the art of marketing themselves as marketers.
It’s a beautiful craft, really.
…But what about all the crucial factors of communication, commitment, and collaboration it takes to be a high-performance team? What about this truth?:
A group of individuals who all know the crazy fast ways do not make a tight-knit marketing team.