Host

Ruth Saunders

Marketing, Brand and Customer Strategy Consultant

About Ruth Saunders

Ruth Saunders uses her twenty-five years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc to help clients develop, get Board buy-in to and implement innovative marketing strategies that deliver tangible business growth.

Her work includes developing commercially actionable customer segmentations, streamlining brand portfolios and architectures, creating innovative brands and new brand positionings for growth, conducting brand migrations, optimising the customer and brand experience and increasing marketing spend effectiveness.