Learn & network

A structured one-year marketing development programme for harnessing the brightest and best talent in financial services.

Welcome to the Fund Marketing Academy, the network and structured learning platform 

This training programme is specifically designed for experienced marketing individuals in the fund management industry.

There are two critical elements to the Fund Marketing Academy:

  1. An educational portal for marketing in fund management
  2. Creating the leading marketing network of tomorrow

The course is limited to 36 participants, to ensure that everyone gets the right level of exposure needed in their workshops. This will lead to a much more interactive, hands-on learning experience that can be immediately and practically relevant to those taking part. Each of the five days will be based at the exclusive, members-only Hospital Club near Covent Garden in Central London, from 10.30am-5.30pm, followed by a networking reception.

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Broaden knowledge and awareness of the asset management landscape, the competition, the client base, regulation and other external influences.

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Bring new ideas and perspectives on marketing strategy, sales and communications mix, the media landscape and other suppliers.

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Nurture and challenge the stars in our teams through a structured, educational programme and forum with other future marketing leaders.

Programme

All those confirmed with a place on the course will be given an assignment to complete over the programme’s duration.  At the outset they will be asked to define their own marketing strategy, in their words. As the course progresses they will be able to embed all of the learnings, to then submit a final marketing plan by 30th June 2018.   There will be an individual award agreed by a panel of our speakers for the best marketing proposal.

Speakers

The course will be led by a team of highly experienced industry practitioners and specialists. Each module will include input from a selection of industry leaders, independent industry advisers and service  providers.

Who should attend

This course is designed to provide delegates with a rounded understanding of our industry. It is relevant to generalist marketers with three to eight experience across the marketing mix and those with specialist skillsets to broaden their marketing perspective