FMN: Digital is a focus on the digital marketing and marketing technology strategies, tools, people and processes that are transforming Asset Management marketing activities.
We bring together great content from around the web, the people that are making it happen, together with leading vendors - all with a focus on what works in Asset Management.
Plus we're planning a video series to give you even more insight into the marketing technology that matters. Think 'Friday Night with Jonathan Ross' but without Jonathan and slightly less comedy...
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The typical marketing team model for asset management firms involves having a digital marketing team acting as a centre of excellence, being champions for digital (and often user-centric journeys and propositions) and often being the digital delivery or production team. This reflects the evolution of digital in the industry and the need for digital to…Read More
This site is optimized with the Yoast SEO plugin v5.8 – https://yoast.com/wordpress/plugins/seo/ / Yoast SEO plugin. [if lt IE 9]> If you are involved in the asset and wealth management industry, get ready for big changes over the next decade. A recent global survey of more than 450 senior executives in asset and wealth management…Read More
The Path to Digital Leadership Digital transformation is happening now, driving financial institutions to question which platforms, technologies, and financial technology solutions will ensure success. In a new global study, Roubini ThoughtLab surveyed 1500 industry leaders to explore the motivations, benefits, and rewards that result from embracing the new digital world. Digital transformation survey results…Read More
There is a new generation of executives who view business differently. Digital leaders shaped by the internet era, who have a radically different mindset to more traditional leadership styles. In many ways, the idea of digital leaders is just another buzzword. I mean, what the hell is a digital leader anyway? Is it even a…Read More
We kicked off MarTech East in Boston on Monday with an awards ceremony for The Stackies: Org Edition. While the previous versions of this awards program encouraged marketers to share visualizations of their marketing technology stacks, this one invited people to share ideas about how their marketing organizations are conceived. We wanted to shed light…Read More
The EU’s sweeping new set of data protection rules will require big changes from wealth managers – and those in other sectors. This article gets into some of the pertinent details. Just when wealth management industry folk thought it might have been a bit quieter once the MiFID II process started in January next year,…Read More
Pick any organisation in the FTSE500 and they will probably have a digital transformation initiative of some kind. Indeed, according to IDC, budgets allocated to be spent on digital transformation globally are forecast to reach an estimated $1.2 trillion – an upward trajectory that shows no signs of slowing. But when you dig into what those budgets are…Read More
The pace of change in the asset and wealth management (AWM) industry is accelerating on a path of creative destruction. The environment and game changers that we described in Asset Management 2020 are evolving. Ahead of publishing a full paper in the autumn, please download this edition of Asset & Wealth Management Insights to read more…Read More
Key Insights and implications for marketers from Mary Meeker’s latest annual report for KPCB Have you seen Mary Meeker’s latest report of Internet trends? There’s a fair chance you have. The Slideshare featured at the end of this post has been viewed by over one million since it was released on the 31st May. It’s…Read More