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European marketing webinar: Switzerland

18 September, 2017 @ 3:00 pm - 4:00 pm

This webinar aims to provide asset management marketers with the insights and inspiration needed to develop a successful campaign strategy for the Swiss investment market.

It is the first in a series of six webinars available over the next ten months and is aimed at marketers with a strong understanding in client types, marketing terminology and campaign strategy planning.

This webinar (45 minutes long) has three distinct sections:

  1. Research insights (presented by Hooplot Associates): Showcase of proprietary benchmark research in the market (20 mins)
  2. Peer group practitioner insights (presented by Carolin Galig – Lombard Odier Asset Management): In-house experiences, lessons and practical insights when marketing in the region (15 mins)
  3. Q&A from fellow marketing managers (10 mins)

Research insights, provided by Hooplot, will include:

  • Proprietary research of market covering: distribution channels and market idiosyncrasies
  • Significant and recent regulatory changes
  • Product investment trends
  • Media landscape and marketing tools
  • Typical marketing approach and spend
  • Major market players approach and spend

Peer group practitioner view offers a practical perspective, including insights derived from past experiences and tips for future success:

  • Marketing tactics used across different client segments
  • Strategies and tactics for marketing as a new entrant to the region
  • Experiences in marketing across the distribution landscape
  • Best practice marketing approach – successes/failures
  • Important suppliers and relationships in the region
  • Future outlook and tips for success

Vincent Hooplot – Hooplot Associates

Experienced International Chief Marketing Officer (CMO), senior executive and a business driven marketing strategist with more than two decades of international experience at board level. What I believe? I believe in the accountability of all functions. If you can’t measure something, you can’t improve it. And that great people make great companies. I have experience working in and advising various industries, from energy to internet service providers and from fashion & retail to financial services. I advocate lifelong learning to master the art and science of marketing.

 

Carolin Galig – Lombard Odier Asset Management

Marketing Manager at Lombard Odier Investment Management in Zurich where I devote 100% of my time to creating the marketing strategies for Switzerland and Germany including Omni channel campaigns, engaging events, innovative digital strategies and thrilling content for our clients. Over the last eight years, I gained extensive experience in the Swiss Asset Management Industry and adopted a broad knowledge in traditional and digital marketing. In my previous roles at Aberdeen Asset Management and GAM Investment Management, I shaped the marketing strategy in Switzerland and various countries in Continental Europe, e.g. Nordics, Italy, Spain, and Germany.

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Details

Date:
18 September, 2017
Time:
3:00 pm - 4:00 pm
Event Categories:
,

Organiser

Sarah Hatcher
Phone:
+44 7730 575454
Email:
sarah@fundmarketingnetwork.com
Website:
https://fundmarketingnetwork.com