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European marketing webinar: Spain
26 February @ 3:00 pm - 4:00 pmFree – £75.00
This webinar aims to provide asset management marketers with the insights and inspiration needed to develop a successful campaign strategy for the Spanish investment market and is aimed at marketers with a strong understanding in client types, marketing terminology and campaign strategy planning.
This webinar (45 minutes long) has three distinct sections:
- Research insights (presented by Michiel Breeschoten – Hooplot Associates): Showcase of proprietary benchmark research in the market (20 mins)
- Peer group practitioner insights (presented by Teresa Garcia – Capital Group): In-house experiences, lessons and practical insights when marketing in the region (15 mins)
- Q&A from fellow marketing managers (10 mins)
Research insights, provided by Hooplot, will include:
- Proprietary research of market covering: distribution channels and market idiosyncrasies
- Significant and recent regulatory changes
- Product investment trends
- Media landscape and marketing tools
- Typical marketing approach and spend
- Major market players approach and spend
Peer group practitioner view offers a practical perspective, including insights derived from past experiences and tips for future success:
- Marketing tactics used across different client segments
- Strategies and tactics for marketing as a new entrant to the region
- Experiences in marketing across the distribution landscape
- Best practice marketing approach – successes/failures
- Important suppliers and relationships in the region
- Future outlook and tips for success
Michiel Breeschoten – Hooplot Associates
Michiel made his mark in large and midsized corporates holding both sales and marketing positions. With over 23 years of marketing and management experience in Finance and other industries, both in B2B and B2C. Michiel knows and acknowledges the importance of understanding the drivers of commercial performance. Experienced in both managing people and processes, from improving team performance to designing, negotiating and implementing Global Content Management Organisations. He has worked for e.g. PON Leasing, ABN AMRO Bank, ABN AMRO Asset Management, Fortis Investments, Robeco, Kempen, Friesland Campina/DFE Pharma and NN Investment Partners.
Teresa Garcia – Capital Group
International marketeer in the financial services sector with +14 years experience. Proven track record in defining multi-channel marketing strategies, building partnerships and driving teams and stakeholders to superior execution.
Overall responsibility for Capital Group’s marketing in NRC, Spain, Portugal and Andorra for wholesale and advisory channels.
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