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European marketing webinar: Italy

6 November, 2017 @ 3:00 pm - 4:00 pm

This webinar aims to provide asset management marketers with the insights and inspiration needed to develop a successful campaign strategy for the Italian investment market.

It is the second in a series of six webinars available over the next ten months and is aimed at marketers with a strong understanding in client types, marketing terminology and campaign strategy planning.

This webinar (45 minutes long) has three distinct sections:

  1. Research insights (presented by Hooplot Associates): Showcase of proprietary benchmark research in the market (20 mins)
  2. Peer group practitioner insights (presented by Cristina Mendilicchio – M&G Investments): In-house experiences, lessons and practical insights when marketing in the region (15 mins)
  3. Q&A from fellow marketing managers (10 mins)

Research insights, provided by Hooplot, will include:

  • Proprietary research of market covering: distribution channels and market idiosyncrasies
  • Significant and recent regulatory changes
  • Product investment trends
  • Media landscape and marketing tools
  • Typical marketing approach and spend
  • Major market players approach and spend

Peer group practitioner view offers a practical perspective, including insights derived from past experiences and tips for future success:

  • Marketing tactics used across different client segments
  • Strategies and tactics for marketing as a new entrant to the region
  • Experiences in marketing across the distribution landscape
  • Best practice marketing approach – successes/failures
  • Important suppliers and relationships in the region
  • Future outlook and tips for success

Vincent Hooplot – Hooplot Associates

Experienced International Chief Marketing Officer (CMO), senior executive and a business driven marketing strategist with more than two decades of international experience at board level. What I believe? I believe in the accountability of all functions. If you can’t measure something, you can’t improve it. And that great people make great companies. I have experience working in and advising various industries, from energy to internet service providers and from fashion & retail to financial services. I advocate lifelong learning to master the art and science of marketing.

Cristina Mendilicchio – Global Head of Intermediary Marketing and Events at M&G Investments

Cristina is the Global Head of Intermediary and D2C Marketing for M&G Investments based in London, currently heading a team of over 30 people.
She joined M&G in 2012 as Regional Marketing Head for Southern Europe and rose to her current role, in which she is responsible for all the Marketing strategy and execution, globally.
Prior to that she worked in Marketing Strategy for Goldman Sachs Asset Management in London, for Citibank in Milan and New York, and for Banca Generali in Milan as Product Manager for Mutual Funds.
Cristina holds a Masters Degree in Business Administration from Bocconi University in Milan and the Investment Management Certificate (IMC).

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6 November, 2017
3:00 pm - 4:00 pm
Event Categories:


Flora Harris
+44 (0)20 3405 8454