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European marketing webinar: Germany

15 January @ 3:00 pm - 4:00 pm

Free – £75.00

This webinar aims to provide asset management marketers with the insights and inspiration needed to develop a successful campaign strategy for the German investment market.

It is the third in a series of six webinars available over the next ten months and is aimed at marketers with a strong understanding in client types, marketing terminology and campaign strategy planning.

This webinar (45 minutes long) has three distinct sections:

  1. Research insights (presented by Hooplot Associates): Showcase of proprietary benchmark research in the market (20 mins)
  2. Peer group practitioner insights (presented by Jan Altmann): In-house experiences, lessons and practical insights when marketing in the region (15 mins)
  3. Q&A from fellow marketing managers (10 mins)

Research insights, provided by Hooplot, will include:

  • Proprietary research of market covering: distribution channels and market idiosyncrasies
  • Significant and recent regulatory changes
  • Product investment trends
  • Media landscape and marketing tools
  • Typical marketing approach and spend
  • Major market players approach and spend

Peer group practitioner view offers a practical perspective, including insights derived from past experiences and tips for future success:

  • Marketing tactics used across different client segments
  • Strategies and tactics for marketing as a new entrant to the region
  • Experiences in marketing across the distribution landscape
  • Best practice marketing approach – successes/failures
  • Important suppliers and relationships in the region
  • Future outlook and tips for success

To view the webinar you need to enter your email address and password. (Click the image to view the Asset TV player):

Need a password? Either register for the Fund Marketing Membership or contact us.


Vincent Hooplot – Hooplot Associates

Experienced International Chief Marketing Officer (CMO), senior executive and a business driven marketing strategist with more than two decades of international experience at board level. What I believe? I believe in the accountability of all functions. If you can’t measure something, you can’t improve it. And that great people make great companies. I have experience working in and advising various industries, from energy to internet service providers and from fashion & retail to financial services. I advocate lifelong learning to master the art and science of marketing.


Jan Altmann – 4 Asset Management

Jan Altmann is a consultant to the asset management industry since 14 years. He consults asset management boutiques, mid-size asset managers, ETF-providers, robo advisors, index providers, PE/VC investors and many more. Consulting services include market entry strategies, marketing strategies, digital marketing, marketing and sales support.


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15 January
3:00 pm - 4:00 pm
Free – £75.00
Event Categories:


Flora Harris
+44 (0)20 3405 8454