Fund Marketing Induction October 2018
About the event
A one day course designed to be an introduction to investment marketing.
For those new to asset management marketing or in need of a one day refresher. The Fund Marketing Induction course offers a one day intimate learning experience covering all you need to know as an introduction to investment marketing.
Bringing together a small group of participants, the group will workshop, learn and discuss ‘need to know’ aspects of the market, regulation, distribution channels and marketing strategies. Not to forget explaining any confusing jargon.
An essential one day learning experience to fast track team members to becoming more effective in their marketing roles.
2 months ago
Expert Speaker Series: Winning the Hearts, Minds and Confidence of the Board
An unfortunate but familiar scenario plays out. A team comes up with a breakthrough idea that will drive short and long-term growth. However, once in the boardroom it all falls apart, with senior managers exposing cracks in the strategy where outcomes have not been clearly defined or supported with adequate facts. Defeat hangs heavy in…Read more
3 months ago
Developing Cross Platform Content Marketing Strategies
The reach and influence of marketing has grown significantly. It is starkly apparent when considering the areas that marketing teams need to understand and integrate in their plans. A cross-platform content strategy requires an understanding of brand management, strategic objectives, marketing tactics, competitor positioning, products, suitability and risk, regulation and compliance as well as detailed…Read more