Fund Marketing Induction – September 2019
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About the event
A two-day fast-track course for those new to investment management marketing, or in need of a refresher.
The Fund Marketing Induction is split into two separate days and covers a general introduction to the investment management industry, as well as essential insights on marketing within the industry.
In the first part of the course we will discuss various aspects of the market and the state of the industry. We will demystify confusing jargon and aim to provide an improved understanding of an increasingly complex and cluttered financial environment.
The second day will focus on the vital elements that ensure effective marketing in investment management. These include the importance of brand, marketing channels to professional and private investors, as well as a glimpse into what the future might hold for our industry.
The two parts of the course can be attended in conjunction with each other, or separately. It is a valuable learning experience designed to fast-track anyone who wants to become a more knowledgeable investment management marketeer.
Cost: £850 for each day
Nick has 16 years’ experience marketing for fund groups. Most recently he was Head of Marketing at Guinness Asset Management, prior to which he was at Legal & General Investments and Head of Marketing at Liontrust Asset Management. View full profile...
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