Expert Speaker Series: Winning the Hearts, Minds and Confidence of the Board

mailchimp_list_id = 3774ba79be

Expert Speaker Series: Winning the Hearts, Minds and Confidence of the Board

About the event

An unfortunate but familiar scenario plays out. A team comes up with a breakthrough idea that will drive short and long-term growth. However,  once in the boardroom it all falls apart, with senior managers exposing cracks in the strategy where outcomes have not been clearly defined or supported with adequate facts. Defeat hangs heavy in the room, offset with blank stares and demands to rewrite the plans again.

Having interviewed a number of board members and CEOs, Ruth Saunders has identified 5 issues that irritate senior management when teams present to them and how to avoid them, as well as how to handle challenging senior level conversations.

In this session, Ruth Saunders will

  • Explain why marketing often struggle in the boardroom
  • Explain the mindset of the board
  • Give you insights, tools and techniques to help you
    • Present a strong case to the board, and achieve the buy-in you’re looking for
    • Handle challenging board level conversations, with the aim of getting senior management buy-in before the board meeting and on the day itself.

This is a popular session, so please ensure you book your place early!


Ruth Saunders

With over 25 years of experience in marketing and brand strategy, Ruth helps clients develop, get Board buy-in to and implement innovative marketing strategies that deliver tangible business growth.  View full profile...

Related Events

Fund Marketing Induction Day

A one day, fast track course for those new to asset management marketing or in need of a one day refresher. 

Read more

Developing Cross Platform Content Marketing Strategies

The reach and influence of marketing has grown significantly.  It is starkly apparent when considering the areas that marketing teams need to understand and integrate in their plans. A cross-platform content strategy requires an understanding of brand management, strategic objectives, marketing tactics, competitor positioning, products, suitability and risk, regulation and compliance as well as detailed…

Read more

Event details




4:00 pm - 5:00 pm



White Marble Marketing


28 Queen Street, London, EC4R 1BB


0780 448 5936



Event category

Leadership & Development


Flora Harris


0780 448 5936


Additional Information