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Expert Speaker Series: Marketing in the boardroom
21 February @ 12:30 pm - 1:30 pmFree – £75
An unfortunate but familiar scenario plays out. A team comes up with a breakthrough idea that will drive short- and long-term growth. But once in the board room it all falls apart, with senior managers exposing cracks in the strategy where outcomes have not been clearly defined or supported with adequate facts. Defeat hangs heavy in the room, offset with blank stares and demands to rewrite the plans again.
In this session, Ruth Saunders will
- Explain why marketing struggles in the Boardroom
- Take you through the mindset of the Board
- Give you insights, tools and techniques to help you handle challenging Board level conversations, with the aim of getting senior management buy-in before the Board meeting and on the day itself.
Over breakfast, lunch or afternoon tea, these short interactive sessions allow you the time out without losing the entire day. Sessions will be intimate, starting with some key insights into the area of marketing practice, opening up to debate and discussion sharing best practice and learning.
Ruth Saunders, Galleon Blue
Bringing 30 years of experience in marketing and brand strategy, at companies like P&G, Mars, McKinsey and Saatchi & Saatchi. Ruth helps clients develop, get Board buy-in to and implement innovative marketing strategies that deliver tangible business growth.
Her work includes streamlining brand portfolios and architectures, conducting brand migrations, developing innovative brands from scratch, creating new brand positionings for growth, optimising the customer and brand experience, increasing marketing spend effectiveness, and developing commercially actionable segmentations. She works across a range of B2C and B2B industries – including FMCG, financial services, telecommunications, chemicals, media and leisure.
She is also a trainer, speaker, coach and author of “Marketing in the Boardroom – Winning the Hearts and Minds of the Board”.