Expert Speaker Series: Is marketing relevant to the success of fund managers building their businesses in Europe?
11 October @ 4:00 pm - 5:30 pmFree – £75
Sales, service and product development, in addition to performance, are all seen as crucial components to the medium and long-term success of fund managers building their wholesale businesses across Europe. But what of marketing? This 45-min in-person presentation by Shiv Taneja, Principal, Market Metrics/Strategic Insight will focus on the key drivers of success in the European intermediary marketplace and examine the changing role of marketing as well as deconstruct the complex relationship between Reputation and Consumer Name Recognition.
Over breakfast, lunch or afternoon tea, these short interactive sessions allow you the time out without losing the entire day. Sessions will be intimate, starting with some key insights into the area of marketing practice, opening up to debate and discussion sharing best practice and learning.
Shiv Taneja, Principal, Market Metrics
Shiv is a Principal with Market Metrics, a Strategic Insight business, and is responsible for the firm’s U.K. and Continental European clients.
Shiv advises leading European and multinational asset managers on sales & distribution trends across Europe, with a specific emphasis on the most influential fund selectors and other wholesale intermediaries.
Shiv is a recognised industry authority, media commentator and regular conference speaker on trends in the global asset management industry, having led and completed numerous large industrywise studies in the area of market sizing, product development and distribution trends in both the retail and institutional segments of the industry.
Shiv has a Master’s degree in accounting and finance and is also a professionally-qualified Non-Executive Director, with a particular focus on investment funds governance, and is the found of UK Fund Boards.