Expert Speaker Series: Integrating media relations into your marketing strategy
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About the event
In this session we will look at the alignment of goals between marketing and corporate communications and what makes for a successful and mutually rewarding relationship. This will include an overview of the importance of an integrated approach and the supporting processes to deliver your objectives.
Over breakfast, lunch or afternoon tea, these short interactive sessions allow you the time out without losing the entire day. Sessions will be intimate, starting with some key insights into the area of marketing practice, opening up to debate and discussion sharing best practice and learning.
Alexander Clelland – Copperfield Advisory
Alexander has more than 15 years’ experience in corporate communications, leading global and regional corporate communications teams for financial services organisations, including global custodian RBC Dexia, Macquarie, and Fitch Ratings. He has designed and implemented global marketing and communications programmes and established brand identities for joint ventures and regional operating entities for global banks.
Prior to joining Copperfield, he advised clients across the financial services, media and technology sectors at Hudson Sandler, one of the UK’s most established PR consultancies and was previously a Partner at Penrose, the UK’s leading specialist financial services and fin-tech PR agency.
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