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Expert Speaker Series: Integrating media relations into your marketing strategy

8 November @ 4:00 pm - 5:30 pm

Free – £75


7 available
Fund Marketing Member: Expert Speaker Series - PRFree

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7 available
Single: Expert Speaker Series - PR£75.00

Please fill in all required fields

In this session we will look at the alignment of goals between marketing and corporate communications and what makes for a successful and mutually rewarding relationship. This will include an overview of the importance of an integrated approach and the supporting processes to deliver your objectives.

Over breakfast, lunch or afternoon tea, these short interactive sessions allow you the time out without losing the entire day. Sessions will be intimate, starting with some key insights into the area of marketing practice, opening up to debate and discussion sharing best practice and learning.

Alexander Clelland – Copperfield Advisory

Alexander has more than 15 years’ experience in corporate communications, leading global and regional corporate communications teams for financial services organisations, including global custodian RBC Dexia, Macquarie, and Fitch Ratings.  He has designed and implemented global marketing and communications programmes and established brand identities for joint ventures and regional operating entities for global banks.

Prior to joining Copperfield, he advised clients across the financial services, media and technology sectors at Hudson Sandler, one of the UK’s most established PR consultancies and was previously a Partner at Penrose, the UK’s leading specialist financial services and fin-tech PR agency.

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8 November
4:00 pm - 5:30 pm
Free – £75
Event Categories:


Flora Harris
+44 (0)20 3405 8454


White Marble Marketing
28 Queen Street, Boardroom
London, EC4R 1BB United Kingdom
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+44 (0)20 3405 8453 ext. 105

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