Academy: Strategic Campaign Planning

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Academy: Strategic Campaign Planning

About the event

We develop an understanding of what “campaign” means in todays context, how do we plan, strategise and ensure commercial viability.

Host: Georgina Field, CEO & Co Founder, White Marble Marketing.

An entire day focused on strategic campaign planning, from effectively segmenting your audience, reviewing relevant and complementary communication techniques and tools as well as hearing practitioner examples.
The day will aim to give key take aways in strategic planning, internal communication and ROI, leveraging research and clearly articulating success stories to inform future marketing and business strategy.

Host

Georgina Field

Georgina has 17 years’ experience marketing for fund management groups and service providers. Most recently, she was Head of European Marketing at Aberdeen Asset Management, prior to which she was Marketing Director of Neptune Investment Management. View full profile...


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Event details

Date

28/11/2018

Time

9:00 am - 5:00 pm


Venue

Location

12 Hay Hill

Address

12 Hay Hill, Mayfair, W1J 8NR


Organiser

Event category

Strategic Planning

Organiser

Flora Harris

Phone

0203 405 8454

Email

flora@whitemarblemarketing.com