Academy: Strategic Campaign Planning
This event is exclusively for members of the Academy programme. If you would like more information about the Academy, please contact us
About the event
We develop an understanding of what “campaign” means in todays context, how do we plan, strategise and ensure commercial viability.
Host: Georgina Field, Partner & Founder, White Marble Marketing.
An entire day focused on strategic campaign planning, from effectively segmenting your audience, reviewing relevant and complementary communication techniques and tools as well as hearing practitioner examples. The day will aim to give key take aways in strategic planning, internal communication and ROI, leveraging research and clearly articulating success stories to inform future marketing and business strategy.