Academy: Strategic Campaign Planning
About the event
We develop an understanding of what “campaign” means in todays context, how do we plan, strategise and ensure commercial viability.
Host: Georgina Field, CEO & Co Founder, White Marble Marketing.
Georgina has 17 years’ experience marketing for fund management groups and service providers. Most recently, she was Head of European Marketing at Aberdeen Asset Management, prior to which she was Marketing Director of Neptune Investment Management. View full profile...