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Academy: Strategic Campaign Planning

28 November @ 10:30 am - 5:00 pm

We develop an understanding of what “campaign” means in todays context, how do we plan, strategise and ensure commercial viability.

Host: Sarah Hatcher, Partner at White Marble and ex head of Marketing for Zurich Life.

An entire day focused on strategic campaign planning, from effectively segmenting your audience, reviewing relevant and complementary communication techniques and tools as well as hearing practitioner examples. The day will aim to give key take aways in strategic planning, internal communication and ROI, leveraging research and clearly articulating success stories to inform future marketing and business strategy.

Morning presentations & panel:

10:30 – 11:00 Arrival and registration
11:00 – 11:10 Introduction Sarah Hatcher
11:10 – 11:35 The power of your brand within campaign strategy. TBC
11:35 – 12:00 How to use research in informing effective campaign strategy. Toby Finden-Crofts, RiF
12:00 – 12:25 Showcasing the value of campaigns through clear KPIs within your business. Ally Foster, Janus Henderson
12:25 – 12:45 Main stage debate with previous speakers Sarah Hatcher
12:45 – 1:30 Lunch

Afternoon workshops:

13:30 – 14:30 How to approach segmentation for effective campaigns. TBC
14:30 – 14:45 Break
14:45 – 15:45 The differing campaign tools available and when to use them + how to brief effectively. TBC
15:45 – 16:00 Break
16:00 – 17:00 Traditional campaigning has had its day. The future belongs to targeted, integrated and measurable marketing. TBC
17:00 – 17:15 Close in main room
17:15 – 19:00 Networking

Details

Date:
28 November
Time:
10:30 am - 5:00 pm
Event Category:

Organiser

Flora Harris
Phone:
+44 (0)20 3405 8454
Email:
flora@whitemarblemarketing.com

Venue

The Hospital Club
24 Endell Street
London, WC2H 9HQ United Kingdom
+ Google Map
Phone:
020 7170 9100
Website:
http://www.thehospitalclub.com/