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Academy: Embedding digital in marketing

25 April @ 10:30 am - 5:00 pm

A lively and interactive day understanding the changing digital landscape, how to ensure effective e-marketing and what digital means in 2018.

Host: Andrew Scott – Digital Marketing Consultant and ex Head of Digital M&G and Investec.

Day four focuses on the ever-changing world of digital. Whilst digital should be embedded into every element of the marketing strategy, the sheer magnitude of what’s on offer warrants a focused session to ensure up to date thinking in your marketing strategy.

Morning presentations & panel:

10:30   Arrival and registration
11:00   Introduction  Andrew Scott
11:10   The future of digital. What digital means for organisations and people.  Michelle Booth
11:35   Rich content to help B2B marketers engage their clients and grow.  Sat Pandher, Alpha Grid
12:00   “Planning and delivery of Digital in your organisation…working towards ROE”  Julian Brewer, Schroders
12:25   Main stage speaker Q&A
12:45   Lunch

Afternoon workshops:

13:30   Innovation mindset – design thinking & culture change/ways of working Michelle Booth, Digital Innovation Strategist
14:30   Break
14:45   How to implement an effective social media strategy. James Leavesley, CrowdControlHQ
15:45   Break
16:00   Setting and measuring campaign KPIs. Andy Chang, Mezzo Labs
17:00   Close in main room Andrew Scott
17:15   Networking

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25 April
10:30 am - 5:00 pm
Event Category:


Flora Harris
+44 (0)20 3405 8454


The Hospital Club
24 Endell Street
London, WC2H 9HQ United Kingdom
+ Google Map
020 7170 9100

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