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Academy: Embedding digital in marketing
25 April @ 10:30 am - 5:00 pm
A lively and interactive day understanding the changing digital landscape, how to ensure effective e-marketing and what digital means in 2018.
Host: Andrew Scott – Digital Marketing Consultant and ex Head of Digital M&G and Investec.
Day four focuses on the ever-changing world of digital. Whilst digital should be embedded into every element of the marketing strategy, the sheer magnitude of what’s on offer warrants a focused session to ensure up to date thinking in your marketing strategy.
Morning presentations & panel:
|10:30||Arrival and registration|
|11:10||The future of digital. What digital means for organisations and people.||Michelle Booth|
|11:35||Rich content to help B2B marketers engage their clients and grow.||Sat Pandher, Alpha Grid|
|12:00||“Planning and delivery of Digital in your organisation…working towards ROE”||Julian Brewer, Schroders|
|12:25||Main stage speaker Q&A|
|13:30||Innovation mindset – design thinking & culture change/ways of working||Michelle Booth, Digital Innovation Strategist|
|14:45||How to implement an effective social media strategy.||James Leavesley, CrowdControlHQ|
|16:00||Setting and measuring campaign KPIs.||Andy Chang, Mezzo Labs|
|17:00||Close in main room||Andrew Scott|