Academy: Embedding digital in marketing
24 April, 2019 @ 10:30 am - 5:00 pm
A lively and interactive day understanding the changing digital landscape, how to ensure effective e-marketing and what digital means in 2019.
Host: Andrew Scott – Digital Marketing Consultant and ex Head of Digital M&G and Investec.
Day four focuses on the ever-changing world of digital. Whilst digital should be embedded into every element of the marketing strategy, the sheer magnitude of what’s on offer warrants a focused session to ensure up to date thinking in your marketing strategy.
Morning presentations & panel:
|10:30||Arrival and registration|
|11:10||The future of digital. What digital means for organisations and people.||TBC|
|12:00||How to ‘do’ digital in your enterprise||TBC|
|12:25||Main stage speaker Q&A|
|14:45||How to implement an effective social media strategy.||TBC|
|16:00||Setting and measuring campaign KPIs.||TBC|
|17:00||Close in main room||Andrew Scott|