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Academy: Effective content marketing

7 February @ 10:30 am - 5:00 pm

Delegates should leave this day with an understanding of how to effectively communicate with customers, how to differentiate their business and how to manage the business’ story to an optimum.

Host: Sarah Hatcher, MBA – ex Head of Marketing Zurich UK Life Retail

Day three targets seriously powerful content! The aim of the day is to help in understanding how to engage with your readers. Finding hooks, value add content and practicing some strategies, day three should have you leaving with a more targeted approach to your business’ content strategy, an area everyone is trying to stand out at the moment.

Morning presentations & panel:

10:30 – 11:00 Arrival and registration
11:00 – 11:10 Introduction Sarah Hatcher
11:10 – 11:35 Mistakes financial services firms make when marketing to consumers. Holly Mackay, Boring Money
11:35 – 12:00 How to do content marketing that’s worth the bother. Lucian Camp
12:00 – 12:25 Awakening the content marketing giant. Anne-Marie McConnon, BNY Mellon
12:25 – 12:45 Main stage debate with previous speakers
12:45 – 1:30 Lunch

Afternoon workshops:

13:30 – 14:30 The importance of segmenting your audience and aligning your message.  Andy Skeen, A-Scribe
14:30 – 14:45 Break
14:45 – 15:45 How to ensure jargon-free communications that are fair, clear and not misleading. Dawn Hyams, The Wisdom Council
15:45 – 16:00 Break
16:00 – 17:00 How to effectively leverage PR and marketing together. Andrew Appleyard, MRM
17:00 – 17:15 Close in main room
17:15 – 19:00 Networking

Details

Date:
7 February
Time:
10:30 am - 5:00 pm
Event Category:

Organiser

Flora Harris
Phone:
+44 (0)20 3405 8454
Email:
flora@whitemarblemarketing.com

Venue

The Hospital Club
24 Endell Street
London, WC2H 9HQ United Kingdom
+ Google Map
Phone:
020 7170 9100
Website:
http://www.thehospitalclub.com/