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Academy: Effective content marketing

6 February, 2019 @ 9:00 am - 5:00 pm

Delegates should leave this day with an understanding of how to effectively communicate with customers, how to differentiate their business and how to manage the business’ story to an optimum.

Day three targets seriously powerful content! The aim of the day is to help in understanding how to engage with your readers. Finding hooks, value add content and practicing some strategies, day three should have you leaving with a more targeted approach to your business’ content strategy, an area everyone is trying to stand out at the moment.

Morning:

  • 0900 Arrival & registration
  • 0930 How to position your businesses to stand out from the crowd using effective content
  • 0955 Lucian Camp, Lucian Camp Consulting. Uncovering and positioning your point of view and strategic objectives in your communications
  • 1020 Anne-Marie McConnon, BNY Mellon. A content marketing case study: how to make it happen in 5 easy steps
  • 1045 Main stage debate with morning speakers
  • 1100 Break
  • 1130 Chartered Institute of Marketing
  • 1200 Workshop: Andy Skeen, A-Scribe. The importance of segmenting your audience and aligning your messaging and content
  • 1300 Lunch

Afternoon:

  • 1400 Workshop: How to ensure jargon free communications that are fair, clear and not misleading
  • 1515 Workshop: Jamie Legg, KL Communications. How to leverage PR and marketing at the strategic level
  • 1625 Panel: Learning objectives – reflection & discussion
  • 1700 Drinks & close

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Details

Date:
6 February, 2019
Time:
9:00 am - 5:00 pm
Event Category:
Website:
https://fundmarketingnetwork.com/fund-marketing-academy/programme/

Organiser

Flora Harris
Phone:
+44 (0)20 3405 8454
Email:
flora@whitemarblemarketing.com

Venue

The Hospital Club
24 Endell Street
London, WC2H 9HQ United Kingdom
+ Google Map
Phone:
020 7170 9100
Website:
http://www.thehospitalclub.com/

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