This webinar aims to provide asset management marketers with the insights and inspiration needed to develop a successful campaign strategy for the Swiss investment market.
It is the first in a series of six webinars available over the next ten months and is aimed at marketers with a strong understanding in client types, marketing terminology and campaign strategy planning.
This webinar (45 minutes long) has three distinct sections:
- Research insights (presented by Hooplot Associates): Showcase of proprietary benchmark research in the market (20 mins)
- Peer group practitioner insights (presented by Carolin Galig – Lombard Odier Asset Management): In-house experiences, lessons and practical insights when marketing in the region (15 mins)
- Q&A from fellow marketing managers (10 mins)
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Vincent Hooplot – Hooplot Associates
Experienced International Chief Marketing Officer (CMO), senior executive and a business driven marketing strategist with more than two decades of international experience at board level. What I believe? I believe in the accountability of all functions. If you can’t measure something, you can’t improve it. And that great people make great companies. I have experience working in and advising various industries, from energy to internet service providers and from fashion & retail to financial services. I advocate lifelong learning to master the art and science of marketing.
Carolin Galig – Lombard Odier Asset Management
Marketing Manager at Lombard Odier Investment Management in Zurich where I devote 100% of my time to creating the marketing strategies for Switzerland and Germany including Omni channel campaigns, engaging events, innovative digital strategies and thrilling content for our clients. Over the last eight years, I gained extensive experience in the Swiss Asset Management Industry and adopted a broad knowledge in traditional and digital marketing. In my previous roles at Aberdeen Asset Management and GAM Investment Management, I shaped the marketing strategy in Switzerland and various countries in Continental Europe, e.g. Nordics, Italy, Spain, and Germany.
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