Following writing a book on Digital Transformation, it has become one of the main reasons companies contact me. Yet I find there are a lot of questions surrounding what digital transformation is. People don’t know what it means to their organisation in practice.
What is digital transformation?
For every article you read on digital transformation you will read a different definition. Many think it is to do with integrating new technologies into their businesses. In truth, this is just a fraction of what it is about. But, there is a growing consensus of what it involves.
The Government Digital Service here in the UK defines digital transformation as:
The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.
Brian Solis, a leading thinker in the field goes on to say:
Companies need to think of Digital Transformation as a formal effort to renovate business vision, models, and investments for a new digital economy.
In short, digital has changed consumer behaviour that has in turn changed business. We need to update our business strategies, models and technology to embrace these changes.