Continuing the Digital 101 series, today we look at the key considerations when building out your social media strategy. You may be new to social media and nervous about the depth and breadth of this channel and the potential risks or you may already be running a campaign and be looking to optimise it to perform better. The next 10 tips are aimed at helping you develop a winning social strategy no matter what your goals or current situation. We can’t cover everything in a top 10 so this list is not specific to any social network. Enough talk – let’s get into it.