Earlier this week at the IOM Summit in Cologne, I gave a talk entitled ‘Defining the Operating Model for the Digital Enterprise’ that outlined what I think are the two key foundations of a digitally transformed enterprise:
- An operating system that coordinates work more effectively than bureaucratic management
- An operating model that engages the organisation in ongoing business improvement
At the summit, most participants worked with social collaboration tools or platforms in their firms, but also a majority reported that they were involved in their organisations’ digital transformation efforts.
Social and digital technology have given us wonderful new possibilities for how we organise and orchestrate work inside the enterprise. But typically, where it is focused only on simple sharing use cases, rather than being the place where work gets done, adoption tends to reach a plateau. The technology is necessary but not sufficient.