Digital transformation is more than just a technology initiative. It means ensuring our organisations are ready for the challenges and opportunities of digitisation in terms of products and services, but also the organisation that produces them and the business models it operates. It impacts structures, culture, practices, and leadership, which means it is as much about people as it is about technology.
It is imperative to involve the wider organisation in the discussion about the ‘why’ and the ‘what’ of digital transformation, and also to get people involved in the ‘how’ rather than leave it to a single function that is the designated ‘owner’ of digital.
Reflecting on the work we have done with clients from small professional services firms through to huge industrial groups, there are four foundational actions that we think underpin successful transformation initiatives: