Content Audit – how and why – Evonomie

Why a Content Audit Should be an Essential Part of Your Marketing Strategy

The cornerstone of any content marketing strategy should be a regular content audit. A thorough analysis of content will ensure it stays relevant and engaging, and, most importantly, help it to meet a company’s short and long term objectives.

Questions content managers and marketers need to ask themselves include:

  • Is content consistent and accurate?
  • Does it meet the needs and expectations of the target audience?
  • Is it optimised for search?
  • Is it generating traffic?
  • And, most importantly, is it generating conversions?

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Source: Content Audit – how and why – Evonomie

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