Change is all around us

Our latest Expert Speaker Series with Pete Lawery, former Jupiter Merlin fund manager, got me thinking about the implications of all the change around us, including of course Brexit. The attached article from EY reflects some of this and how the industry may be looking into a transformational phase – with both opportunities and pitfalls – but it does not address the implications for communications, client retention and indeed end investor education.  In such a transformative period, I believe there is a need to move away from increasing complexity, to a more simple and easy to understand approach, particularly in marketing. Too often, as an industry, we tell our clients everything we think they want to know, with the result they don’t remember or understand anything. In a period of fundamental change, this cannot be a good thing.  As Steve Jobs once said “simple can be harder than complex: you have to work hard to get your thinking clean to make it simple.  But it’s worth it in the end because once you get there, you can move mountains”.

 

https://www.ey.com/Publication/vwLUAssets/ey-the-implications-of-Brexit-on-UK-asset-managers-April-2017/$FILE/EY-The-implications-of-Brexit-on-UK-asset-managers.pdf

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