Integrating media relations into your marketing strategy
Alexander Clelland, Director, Houston PR, joined us to look at the alignment of goals between marketing and corporate communications and what makes for a successful and mutually rewarding relationship. If you were unable to join us last week, take a look at the key areas we covered below: Alexander Clelland Expert Speaker Series November 2018Read More
Don’t just stand for something, stand against your competitors
I’ve been a fan of Mark Ritson for a while – I think the way he writes is fantastic – but this article really resonated with me. I’ve often wondered why we seem to avoid taking on the competition directly in our industry when it comes to mRead More
3 months ago
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