Back to School
We all have a role to play in educating our audience about our products and services. A recent study by Research firm ERS, found that every pound spent on financial education initiatives could create more than £5 in social value. Meaning, the earlieRead More
On demand: What are the challenges and opportunities in marketing to advisers?
How well do you know the advisory market? How it operates, who the decision makers in these businesses are and what keeps them awake at night? During last week's event, Gillian Hepburn, Director of DISCUS, shared some research as well as talked aboutRead More
Mutual Funds vs Index Funds: What’s the difference?
With so many investment choices available to clients including Mutual Funds, Active Funds, Passive Funds, Index Funds and ETFs, it is no wonder some may find it hard to know where to begin. This article by Read More
The ultimate list of marketing statistics for 2018
This ‘Ultimate List of Marketing Statistics for 2018’ from Hubspot.com won’t fail to inspire those of you who enjoy a good stat to back up their strategy rationale - especially as Marketing Planning for 2019 is now well under way. Covering SRead More
7 months ago
Change is all around us
Our latest Expert Speaker Series with Pete Lawery, former Jupiter Merlin fund manager, got me thinking about the implications of all the change around us, including of course Brexit. The attached article from EY reflects some of this and how the induRead More