2 weeks ago
Part 1: Discretionary Fund Managers: How well do you know this key distribution channel?
Discretionary Fund Managers (DFMs) are increasingly acting as gatekeepers to the flow of retail assets in the investment market. We recently worked with research company, DISCUS, to find out how DFMs select funds, what they think of the asset managers who provide these underlying funds and what could be done to improve this relationship.Read More
4 weeks ago
Revenue is a lousy measure of success for most ad campaigns
We spend a lot of time as a business trying to help clients develop marketing into a more powerful, data-driven function – ROI is a regular topic of conversation. Marketing teams across our industry are trying to find better ways of measuring their activitiesRead More
1 month ago
Video: Simon Hynes’ top 3 tips for someone who is new to the industry
Simon’s top tips include; having the right qualifications, looking beyond the obvious roles and work for a company you believe in..Read More
Video: How can Sales and Marketing work together more effectively?
We caught up with Scott Stevens, Head of Business Development at Quilter Cheviot, to discuss why there are often tensions between sales and marketing and how they can, and should, work better together.Read More
Video: Tom Hughes Allianz Global Investors
We caught up with Tom Hughes, Head of Northern European Marketing at Allianz Global Investors, to ask him some questions as part of our Views, Insights & Perspectives video series. Tom reflected with Georgina Field on the activity and the team bRead More
3 months ago
Investment Association to include ETFs. What does this mean for marketers?
The growth of ETFs shows no sign of abating and this latest move to include ETFs in the Investment Association (IA) sectors will undoubtedly continue to put pressure on active managers to demonstrate value for money.Read More
Video: Marcus Bolitho Merian Global Investors
We caught up with Marcus Bolitho, Head of Marketing at Merian Global Investors, to ask him some questions as part of our Views, Insights & Perspectives video series.
Marcus reflected with Georgina Field on the Merian rRead More
3 months ago
No Small Change – why financial services needs a new kind of marketing
Here is a short (ish) podcast by my very old friend Lucian Camp who has recently published a book about FS Marketing - No Small Change. This is an extract of some of the best bits and well worth a listen. As a veteraRead More
4 months ago
FMN Podcast: Rory McPherson
The FMN Podcast is a series aimed to help investment marketers really understand the different audiences they are marketing to. Over the next few months I will be chatting to key people from across the asset and wealth management sector about their bRead More
3 days ago