Video: How can Sales and Marketing work together more effectively?
We caught up with Scott Stevens, Head of Business Development at Quilter Cheviot, to discuss why there are often tensions between sales and marketing and how they can, and should, work better together.Read More
Video: Tom Hughes Allianz Global Investors
We caught up with Tom Hughes, Head of Northern European Marketing at Allianz Global Investors, to ask him some questions as part of our Views, Insights & Perspectives video series. Tom reflected with Georgina Field on the activity and the team bRead More
2 weeks ago
Investment Association to include ETFs. What does this mean for marketers?
The growth of ETFs shows no sign of abating and this latest move to include ETFs in the Investment Association (IA) sectors will undoubtedly continue to put pressure on active managers to demonstrate value for money.Read More
Video: Marcus Bolitho Merian Global Investors
We caught up with Marcus Bolitho, Head of Marketing at Merian Global Investors, to ask him some questions as part of our Views, Insights & Perspectives video series.
Marcus reflected with Georgina Field on the Merian rRead More
1 month ago
No Small Change – why financial services needs a new kind of marketing
Here is a short (ish) podcast by my very old friend Lucian Camp who has recently published a book about FS Marketing - No Small Change. This is an extract of some of the best bits and well worth a listen. As a veteraRead More
FMN Podcast: Rory McPherson
The FMN Podcast is a series aimed to help investment marketers really understand the different audiences they are marketing to. Over the next few months I will be chatting to key people from across the asset and wealth management sector about their bRead More
Back to School
We all have a role to play in educating our audience about our products and services. A recent study by Research firm ERS, found that every pound spent on financial education initiatives could create more than £5 in social value. Meaning, the earlieRead More
On demand: What are the challenges and opportunities in marketing to advisers?
How well do you know the advisory market? How it operates, who the decision makers in these businesses are and what keeps them awake at night? During last week's event, Gillian Hepburn, Director of DISCUS, shared some research as well as talked aboutRead More