1 month ago
Use of language in investment writing
There are two criteria good investment writing will fulfil: Accessibility Engage the client with content they’ll understand in a style that’s accessible; think about their attention “budget” Client-centricRead More
Don’t just stand for something, stand against your competitors
I’ve been a fan of Mark Ritson for a while – I think the way he writes is fantastic – but this article really resonated with me. I’ve often wondered why we seem to avoid taking on the competition directly in our industry when it comes to mRead More
5 months ago
Is your content marketing primed for success…really?
Content, content and more content, has been the mantra of most marketing teams for the last few years. From those few early adopters of the ‘editorial calendar’, figures have grown to show 91% of B2B and 86% of B2C marketers plan to use content mRead More