Could Facebook be the new LinkedIn for Asset Managers?
A report back in 2016 by PwC found that rather unsurprisingly, Facebook was the least used channel by asset managers. Indeed, the numbers say it all if you look at how many followers an asset manager has on LinkedIn v Facebook (for Blackrock 440,030 on LinkedIn v 24,329 on Facebook, Oct 2018). These numbers are hardly surprising,…Read More
Don’t just stand for something, stand against your competitors
I’ve been a fan of Mark Ritson for a while – I think the way he writes is fantastic – but this article really resonated with me. I’ve often wondered why we seem to avoid taking on the competition directly in our industry when it comes to mRead More
3 months ago
Is your content marketing primed for success…really?
Content, content and more content, has been the mantra of most marketing teams for the last few years. From those few early adopters of the ‘editorial calendar’, figures have grown to show 91% of B2B and 86% of B2C marketers plan to use content mRead More
What I learned from seven years as the Guardian’s audience editor – Chris Moran