Insights

Content

2 months ago

Writing to and for clients

Focusing on what the client wants is the theory that all marketers would have learnt at some point: what’s in it for the client?

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Content

2 months ago

How to Guide: Adviser Presentations

It is crucial to grab the audience and tell them right upfront why they should listen to you and what they’re going to get out of it. Don’t begin with an agenda. An agenda will put the audience to sleep right off the bat.

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Content

3 months ago

Use of language in investment writing

There are two criteria good investment writing will fulfil: Accessibility Engage the client with content they’ll understand in a style that’s accessible; think about their attention “budget” Client-centric

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Content, Digital

5 months ago

Could Facebook be the new LinkedIn for Asset Managers?

A report back in 2016 by PwC found that rather unsurprisingly, Facebook was the least used channel by asset managers. Indeed, the numbers sa

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Brand, Content, PR & Comms

5 months ago

Don’t just stand for something, stand against your competitors

I’ve been a fan of Mark Ritson for a while – I think the way he writes is fantastic – but this article really resonated with me. I’ve often wondered why we seem to avoid taking on the competition directly in our industry when it comes to m

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Content

7 months ago

Is your content marketing primed for success…really?

Content, content and more content, has been the mantra of most marketing teams for the last few years. From those few early adopters of the ‘editorial calendar’, figures have grown to show 91% of B2B and 86% of B2C marketers plan to use content m

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Content

10 months ago

Why thought leadership remains a missed opportunity

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Content

12 months ago

The importance of client centric language

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Content

2 years ago

Fund Marketing Academy – Assignment of the Year 2017

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