Insights

Brand

2 months ago

How does marketing influence and ensure a good client experience?

When you think about the experience clients have with your brand, what comes to mind?  What is their user experience when visiting your website? How do your sales team interact with them? Is written content enough to provi

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Brand, Content, PR & Comms

5 months ago

Don’t just stand for something, stand against your competitors

I’ve been a fan of Mark Ritson for a while – I think the way he writes is fantastic – but this article really resonated with me. I’ve often wondered why we seem to avoid taking on the competition directly in our industry when it comes to m

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Brand

6 months ago

There is no one solution

Was anyone else fascinated to see the wide range and intense advertising campaign by Facebook, post Cambridge Analytica scandal?  I couldn’t step on a train or open a newspaper without seeing one of their adverts.  Like them or loathe them, it wa

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Brand

8 months ago

Do you know how much your brand is worth?

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Brand

10 months ago

Branding: Do all investment managers tell the same story?

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