Barriers to the boardroom: closing the social media management gap

Social media was originally developed as a channel to network and engage in conversation with friends, family and colleagues just over a decade ago. However, over the years it has evolved into a global commercial machine with endless possibilities for organisations to engage directly with their consumers.

There are now 40 million business pages on Facebook and 4 million of those businesses pay for social media advertising. In addition, in 2015 Facebook influenced 52% of consumers’ online and offline purchases (up from 36% in 2014). 

Despite the significant impact that social media can offer to enterprise organisations, social media is yet to feature highly on the agenda within the boardroom. More often than not, social media will sit firmly within the marketing team with limited or no reference in board reports or meetings. Here’s 6 barriers to the boardroom and tips on how to close the management gap…

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