Academy: Day Three Agenda 2018-19

 

Content Marketing Strategy – Wednesday, 6th February 2019

 

Delegates should leave this day with an understanding of how to effectively communicate with customers, how to differentiate their business and how to manage the business’ story to an optimum.

 

Morning presentations & panel:

  • Richard Sedley, E-Y Seren. How to position my businesses to stand out from the crowd using effective content
  • Lucian Camp, Lucian Camp ConsultingUncovering and positioning your point of view and strategic objectives in your communications
  • Anne-Marie McConnon, BNY MellonA content marketing case study: how to make it happen in 5 easy steps

 

 

Afternoon workshops:

  • Andy Skeen, A-ScribeThe importance of segmenting your audience and aligning your messaging and content
  • How to ensure jargon free communications that are fair, clear and not misleading
  • Jamie Legg, KL Communications. How to leverage PR and marketing at the strategic level

 

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